Lifeguard - About Us

About Lifeguard
Ambulance Service

Culture of Servitude

In 1990, John and Deborah Roche founded Lifeguard as a small domestic and international provider of fixed-wing air ambulance services. They dreamed of expanding the organization by building upon the foundation of compassionate care, service and comfort. This vision was realized in 1998 with the opening of Lifeguard’s ground ambulance services in New Orleans, Louisiana. Since its humble beginnings, Lifeguard now employs hundreds of team members through a vast network of operations, directly touching the lives of countless patients and communities. Strongly rooted in its foundational ethos, Lifeguard has expanded its services to include a variety of EMS delivery solutions throughout our footprint.


Commitment to Quality

Lifeguard continually strives to deliver comfortable, comprehensive care to our patients while providing exceptional customer service. To achieve these goals, we promote a culture of creativity, innovation and constant improvement. We continuously seek to employ state-of-the-art equipment, technologies, training and safety practices.

Lifeguard’s policies and procedures are built upon a framework of industry best practices. As a demonstration of our commitment to quality, in 2011, we voluntarily started the process of achieving the prestigious accreditation through the Commission on Accreditation of Ambulance Services (CAAS). Since that time, Lifeguard has received full accreditation in multiple locations* and will continue to pursue this esteemed, industry gold standard until all of our operations are fully accredited.


Looking to the Future

Lifeguard is adapting to the ever-changing landscape of healthcare by redefining the historical practices of traditional medical transport providers. Our innovative approach to quality clinical care, operational performance and strong value-based partnerships with our communities, patients, and customers is helping shape the future of the industry. By empowering our employees with a positive, can-do attitude and instilling an equitable, professional, ethical and fiscally responsible company culture, we are setting the standards for others to follow. Our aim is to exceed our customers’ expectations, while remaining at the forefront of program development, innovation and market expansion.




*CAAS Accredited: Mobile, Alabama; Bay County and Santa Rosa County, Florida; Nashville and Spring Hill, Tennessee.